written by
Charlotte Harwood

4 tips for small business growth

A plant growing

Every business has to start somewhere, and even the biggest companies out there began life on the small-scale. But starting small doesn’t mean staying small, so how do you go about growing your business?

Evolve, innovate and progress

Regardless of how successful your product or service is, the reality is that consumers can be fickle and easily bored. You need to tackle this, and in this case prevention is better than cure. As an entrepreneur, you need to be advancing at all times. How can you innovate and evolve your offering to meet your customers’ growing expectations? Listen to feedback and respond to it by striving to deliver – that way, you’ll always be one step ahead of the competition.

Build your online presence

In an increasingly connected world, a business that isn’t online is one that stays small. Having an online presence doesn’t mean hiring a team of designers and developers to create an all-singing website, or paying a team of professionals to implement an email marketing strategy. In fact, all of these things can be tackled DIY-style. 

Sign up to free social media sites and reach out to the public with offers, promotions, or simple updates about your business. You can even set up your own blog for free and create shareable content that speaks about the things your target market might be interested in. However you do it, just make sure that you get online.

Use Analytics

Analytical software isn’t reserved for the technically-minded who understand everything there is to know about all things online. Tools like Google Analytics help you learn from your customers by showing you the areas of your website that are working – and, more importantly, those that aren’t. With Analytics, you’ll get a clear picture of how many people are visiting your site, which pages they’re clicking through to, which sections have a high bounce rate and more. Using this insight, you can work to improve your website to maximise your business’s potential online.

Get your finances in check

Healthy cash flow is the foundation of business success, so take some time to review your financial projections for the year ahead to see if there are any upcoming barriers to growth. If there are, you’ll need to make sure that you have a backup plan in place to cope with any issues that might arise. 

By taking these initial steps, you’ll set your business up for long-term growth – just remember to maintain momentum and keep up with changes if you want to stay ahead of the curve. For more tips, check out our guide on how to promote your business


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