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written by
Jack Stratten

Supporting the local high street as business re-opens

Man in shop doorway

In the coming weeks high street businesses can look forward to re-opening their doors and welcoming customers back.

We are all looking forward to the re-opening of the high street this Spring and to welcoming customers back. This will be an opportunity to renew relationships and to rebuild business on a more personal basis in a way that small business has always excelled at.

Introducing High Street Loyal

Supported by Visa, High Street Loyal is a new community loyalty programme with one key aim: to encourage customers to keep supporting their local businesses.

High Street Loyal is open to local businesses with premises open to the public – shops and cafes, restaurants and pubs, beauticians, hairdressers, greengrocers and many more. 

How it Works

High Street Loyal makes it easy and rewarding for customers to be loyal to local high street businesses. It’s free and easy to join and everything is automatic.

Customers register their Visa card and then pay as usual to automatically earn points on purchases; high street businesses sign up with a points offer to automatically reward registered customers on purchases. It’s that simple.

Spending points is just as easy and the value goes right back to participating businesses at no additional cost. Customers select where to spend points, pay full price on purchases and get instant cashback on their Visa card from High Street Loyal.

And any time customers make a purchase, they get an instant personalised message confirming their points awards and promoting more local offers nearby.

High Street Loyal is designed to support local high street business, to get customers through the door – and keep them coming back!

In partnership with High Street Loyal, XLN has created a special Free Points Offer for small business so that they can join this exciting new programme on an entirely risk-free basis. 

To find out how you can join High Street Loyal with this limited-time offer, visit

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