Customer Insights

Small business stories: the UK's best fish & chip shop


Want to know their secret recipe?

Toff’s is North London’s finest fish and chip shop, with customers queuing out the door almost every night. So what’s owner Costas Georgiou’s secret?

Costas and his brother are the fourth small business owners in our exclusive series which focuses on the unsung heroes of the UK economy.

They bought the restaurant in 1999 when the owners retired. Costas and his brother were fed up in their careers and wanted to try their hand at hospitality. They say the secret to their success has been offering more than just a good value plate of cod and chips.

Watch more

We asked Costas and his brother whether, when it comes to decision-making, they are more head or heart. Go to YouTube to find out what they told us.