The charity magazine has gone digital – helping the homeless to boost sales
Following a successful trial period, sellers of The Big Issue will soon be able to take payments by card.
With nearly 80% of their customers not carrying cash in certain parts of the UK, The Big Issue will equip homeless sellers with mobile card payment technology. It’s expected that this will increase sales by at least a quarter.
Moving with the times
The Big Issue has been instrumental in helping homeless people to rebuild their lives. And following the trial, it’s believed that card payments will be vital to the continued success of the magazine.
Big Issue sellers see themselves as entrepreneurs, running their own small business. So it isn’t surprising to hear that sellers are overwhelmingly positive about the prospect of taking card payments.
Meanwhile, it’s estimated that more than 40% of the UK’s small businesses still don’t take card payments. That’s in spite of the fact that cash use is in decline – in 2018, only 28.5% of all transactions in the UK were made with cash.
For small businesses, it’s perhaps time to follow the example set by Big Issue sellers. Taking card payments nowadays is easy, cost-effective, and ensures you don’t fall behind customer expectations. And it doesn’t mean not taking cash – it simply means giving your customers more choice.
At XLN Pay, we offer a range of card payment options for small businesses, and can have you up and running in as little as 24 hours. Better still, we offer the best rates and discounts on the market. Find out more at: www.xln.co.uk/pay.