News & Insight

Daily Telegraph launches Better Broadband campaign

Jack Stratten

The broadsheet is lobbying for broadband in rural areas of the UK

Following the recent government announcement that faster broadband will not be automatically rolled out to certain remote parts of the UK, the Daily Telegraph has launched its Better Broadband campaign.

It claims that for small rural businesses ‘broadband is key to survival’ – and that’s been the catalyst for their campaign. Additionally, the government’s claim that certain areas don’t require superfast broadband has incensed many, and has driven the Telegraph to take action.

‘Spurious’ excuse for not rolling out superfast broadband to all

After consistently failing to meet promises on broadband commitments, the government’s latest move has been widely criticised. The Countryside Alliance and several media outlets are concerned that the government’s decision is short-sighted, and their claim that it’s ‘unlikely everyone will want to be connected’ lacks substance.

In November 2015 David Cameron said that fast broadband was a fundamental right for all, so his latest stance is inevitably unpopular.

More than 370 councils back the Better Broadband campaign

More than 370 councils in England and Wales have officially backed the Telegraph’s campaign. The Local Government Association (LGA), which represents councils, says it’s a vital means of ensuring rural areas don’t become a ‘digital twilight zone’.

The LGA also pointed out that broadband speed ‘is a major driver behind jobs and growth’ which makes the government’s dismissal of certain areas all the more troubling.

It’s also worth remembering Ofcom’s announcement that a universal broadband speed of 10 Mbps is a minimum requirement. If these commitments continue to be revoked, the debate around BT being separated from Openreach could easily ignite again.