Small Business Advice

A no-nonsense guide to Cloud Voice

Jack Stratten

A simple explainer on exactly what Cloud Voice or VOIP is

XLN Cloud Voice is a VoIP solution, built to modernise small business' phone setup.

And with more and more businesses moving their communications solutions to the Cloud, and traditional lines set to be switched off in 2025, it's becoming the only phone solution for businesses. But what exactly is VoIP?

VoIP, or Voice over Internet Protocol, is a Cloud-based telephony solution that allows you to make voice calls over an internet connection. A VoIP system works by taking analogue voice signals, converting them into digital signals, then sending them as data over a broadband line.

Why Cloud Voice?

First and foremost, Cloud Voice is all about preparing for the future. With traditional lines set to be turned off, and calls made over an internet connection typically more secure, VoIP futureproofs your business.

It's simple to set up with little to no hardware, all you need is a reliable internet connection and an applicable application. Many providers, including XLN, also make their VoIP apps available on mobile, meaning you can take or make calls anywhere with an internet connection - offering real flexibility.

You’re also likely to save on costs. There is no upfront cost, setup is typically free, and because the calls are made over an internet connection they are normally free or inexpensive

Is VoIP secure?

VoIP is extremely secure, with business continuity and disaster recovery automatically built in as well as security measures in place with the provider and the end-user. As data is carried over a broadband connection, it is also covered by any internet security systems you already have in place. Plus, you are protected from any potential disasters such as flooding or fire as there is no hardware at risk.

Are there any drawbacks to VoIP?

It's fair to say that while no solution is perfect, VoIP is the future of business phone. It offers longevity, security, lower costs, and a simpler way of scaling your business capacity. And as fibre coverage increases across the UK, the quality and security of VoIP service like XLN Cloud Voice will only improve.

*This article is adapted from a piece published by Digital Wholesale Solutions, which you can find at