Small Business Advice

Do It Digital gives small businesses an online lifeline

Jack Stratten

For small businesses, getting started online can be daunting. But help is at hand...

Michelle Ovens, the woman behind Small Business Saturday, has launched a campaign that aims to help small businesses that are yet to embrace digital opportunities.

Do It Digital will provide training to businesses to enable them to create a website, use social media or trade online.

Jargon-free digital support

Do It Digital is primarily an online platform that lists the key digital tools available for small businesses. From getting started online to online recruitment, it provides advice and support across a variety of areas. It also hosts and sponsors regular events to offer some hands-on support.

Indeed, providing support face-to-face is a key part of the campaign. In her research, Michelle Ovens found that many small businesses still think of trading online as being risky, costly and too complex. And all too often, tips for getting online could only be found online, which is self-defeating.

The aim is to ensure that all resources are explained in the simplest terms possible. Acronyms like SEO and CRM will be avoided, and the focus will be on getting started and getting the basics right. It’s about whatever is relevant for each business too, ensuring valuable time is not wasted on the wrong channels.

‘100 Days of Digital’

With the #DoItDigital hashtag and its Twitter handle having already received 14.8 million views over the last two months, the campaign is having a real impact. It’s also launched ‘100 Days of Digital’, which, from 23rd December 2015 to March 31st 2016, has shared a new digital opportunity for small businesses every day.

So, if you’re a small business still unsure about the benefits of digital, it’s time to cast those fears aside. Get started at