Expert Advice & Knowhow

What's the best way to advertise your business online?

XLN

The advertising opportunities for small businesses are vast. So, what should you choose?

The advertising opportunities for small businesses are vast. So which is the best way forward for you?

Google AdWords

The world finds what it needs through Google. So AdWords is an obvious place to go if you want to put your business before potential new customers. The only snag is it can be pretty pricey.

Facebook

Over a billion people around the world spend over 6 hours on Facebook every month. You can set up a free business page, or spend money on paid ads to promote your page or website.

Google Plus

In a recent survey, we found that 33.7% of small business owners had a Google Plus account, second only to Facebook (44.2%).

It also recently launched Places for Business, which ranks businesses in Google search results and widens their audience.  Signing up to Google Plus and creating a Places for Business entry means details like your opening times, location and products will be top of Google searches.

Daily deals and discount codes

Groupon, Wowcher and Myvouchercodes are just some of the names in this space. Sites like these will want a highly discounted deal to push, as well as your advertising cash, but for some businesses the results can be spectacular. Be careful though: if you get your sums wrong upfront and a loss-making deal proves more popular than expected, how will it affect your business?

LinkedIn

Voted the most business-friendly social media platform by the Wall Street Journal, LinkedIn seeks to connect like-minded professionals. LinkedIn ads make it possible to advertise to targeted audiences, so you can clearly select your customer group based on industry, job function, seniority, geography and more.

Instagram

Instagram lets you take photos using your mobile and apply a wide range of photography filters to give them a more professional look. These are then shared by other users on other social media sites such as Twitter and Facebook. It was recently purchased by Facebook and has introduced business accounts and seamless sharing with Instagram adverts.